I choose the feelings, thoughts and actions that are in harmony with the Principles of Peace and Unity.

I Am Control is one of The Guiding Principles of Peace and Unity. It is one of our character and company standards. It means that these products are designed to encourage and promote those of you who maintain the self-awareness and discipline to deny self-destructive impulses within yourselves and destructive activities within your families and communities. This brand is for you who have made a commitment to live according to The Guiding Principles of Peace and Unity in order to maintain personal, family and community unity, productivity and well-being.

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